LinkedIn has become a staple career tool for professionals as a place to connect with others and share useful information, news and insights.
While it’s mostly talked about as a place for networking, the platform can also be used to look for jobs: a dedicated ‘Jobs’ page allows you to search for opportunities based on job title, company name and location and a direct link on the job listing brings you straight to the company website to fill in your application. Alternatively, employers can allow candidates to make use of LinkedIn’s ‘Easy Apply’ button.
Instead of redirecting to the employer’s page, Easy Apply works on LinkedIn itself: you click the button, check if your email address is correct, add your phone number and upload your resume – which is optional, but recommended. All in all the process could take you less than a minute: easy, right?
In theory, yes, but there are some things to be aware of when going down this route. Most importantly, your LinkedIn profile will form the basis of your application, so it’s important it’s up-to-date, including all relevant information and a neatly crafted summary – in the absence of a cover letter, this is the best way to convey who you are, what you are looking for and where your motivations lie.
Then there are the things you can’t see, namely what the recruiter receives when you send in your application. A preliminary email provides a snapshot view of whatever you put on your profile: your name and location, current job title, number of connections and recommendations, contact information and a brief overview of your work experience and education are all included.
Based on this information the recruiter can then decide to follow a link to your ‘Full Profile’ to learn more about you, so it’s important that you impress them right off the bat. Your work and education sections should reflect the most relevant and recent info and the more recommendations you have the better, but make sure they are meaningful and will stand up to further inspection.
For certain roles, especially client-facing ones, the number of connections you have may also be a deciding factor. For example, it might count against you if your profile shows you have a history in sales, but you only have a few dozen connections.
The ‘Full Profile’ provided to the recruiter is roughly the same as your public one, but only shows the first two lines of your summary and the first 15 skills listed on your profile. The intro of your summary should, therefore, be like your written elevator pitch, relating the most pertinent information – including relevant skills, experience and motivation – in a short but enticing way. Also, ensure you list your most relevant skills first on your profile.
While LinkedIn might make applying to jobs easier, you still need to be able to show that you put thought into your application. The Easy Apply function means more profiles for the recruiter to scan through, so being able to grab their attention is more important than ever.
A short follow-up message to the recruiter can do just that. Let them know you have just applied and how enthusiastic you are about the role – do it directly so they can keep it in mind as they review your application.
Source: HN Global