You may be aware of how writing a blog can give a boost to your personal brand, and you may also have some thoughts you are dying to share with the world, but what if writing isn’t really your thing?
If you don’t mind being in front of a camera, vlogging might be the answer. Short for video blogging, vlogging has surged in popularity over the last few years, and you may be familiar with some of the YouTube superstars who’ve made their fortunes simply by vlogging their daily lives, right down to recording their weekly shop.
However, a vlog can be much more than an insight into your shopping habits; like a regular written blog, it can be a way to share your thoughts, ideas and experiences on whichever topic you choose. Similarly, then, it can help you to build your credibility and reputation in a certain field or industry.
So where’s the added value in vlogging? First of all, you could argue that the visual element allows for greater freedom to be creative; you are not simply bound to words on a page. This means that you can really showcase your skills, whether that’s your knack for presenting, your design skills or any sports or artistic talents you may have. An interesting case in point is the story of Adriene Mishler, who built a YouTube following of 4 million simply by creating free weekly yoga videos.
But it’s not just the hard skills you can show off on camera: it’s also an opportunity to really put a face to the words and show off your personality and natural enthusiasm – both things that are much harder to put across via the written word.
So the case for vlogging has been made, but how does the good old blog hold up against this competition? It essentially comes down to what you are trying to put across. If you’re explaining a difficult concept that includes a lot of subsections a blog allows your readers the easiest way to sift through the information. Meanwhile, vlogging can take up quite a bit of time, from setting up your equipment to recording multiple takes and editing the video after, while writing a blog can basically be done any place, any time as long as you have a rough idea of what you’re writing about.
Ultimately, it comes down to finding out what works best for you. Ask yourself which format makes the most sense in terms of what you want to get across. Also consider your audience, and, crucially, see which option you’re drawn to the most, without letting your enthusiasm be dampened by any inexperience you may have. Whether it’s blogging or vlogging, if it’s something you think you might enjoy, try it and you’ll see that the more you do it, the better you’ll become at it. Not only will you be building your personal brand, you’ll also be leveraging a whole new set of useful skills.
Source: HN Global